Tag: Sales Engineering

Qualification criteria to assign a presales engineer- in a demo and in POC

Presales and sales engineering professionals have reigned in managing a proof of concept (POCs) and product demos. The SEs can be grouped into two categories: Specialist SEs– Specialist SEs possess…

February 28th, 2022

How to set Objectives & Key Results (OKRs) for Sales Engineering teams

Many Sales Engineering (SE) leaders face the task of setting goals for their Sales Engineering teams every quarter and every year. OKRs are a popular way for setting goals in…

Do’s and Don’ts for product demo environments

When demos are considered as one of the best ways to sell your product, they can also be a source of stress. There are certain things to make sure the…

March 7th, 2022

Thanksgiving 2019: Thank you notes

This is a story of Pudding — a startup that grew out of ambition to solve real challenges in B2B technical evaluation and sales process. Idea — The beginning: If you are…

November 26th, 2020
Image illustrating the POC pitfalls

Common POC Pitfalls and How to Avoid Them

Master the art of Proof of Concepts in sales engineering! Elevate your sales game by identifying key POC pitfalls and strategic solutions.

November 28th, 2023

5 reasons why POCs fail

A successful proof of concept (POC) is essential to close a B2B sales deal. It is also a great opportunity for the buyer to evaluate the product before buying. The…

April 23rd, 2021

Crafting Product Demos That Make Buyers Say ‘Yes’

In the world of sales, product demos are the not-so-secret weapon in your sales arsenal. These demonstrations are the linchpin in the intricate dance of turning leads into customers. Think…

December 13th, 2023

Make Proof Of Concept perform better with Success

We built and launched Success SaaS platform because almost every technology B2B deal goes through a painful and expensive process called Proof of Concept (PoC). A successful PoC requires efficiency,…

April 23rd, 2021

How Solutions Engineers Can Avoid Overpromising and Still Achieve Technical Win

Solutions Engineers play a vital role in the world of sales. They need to know their products well and ensure clients understand their value. But there’s a challenge: the desire…

December 18th, 2023

Objection handling during the pre-sales meeting

Objection handling during the pre-sales meeting We all have come across objections during the pre-sales meeting with the customers. Objections are not necessarily bad, in fact, they enable the conversation…

October 28th, 2021